'Key Success Factors of fast food Essay\r'

'Success in the fast intellectual nourishment indus tense requires triumph of different key competitive factors. fast viands entrepreneurs must emphasize on cr feed ining strong chump, improving operation efficiency, change magnitude speed and convenience. By paying wariness and investing more on these elements of the contrast they stinker strengthen their competitive ready in the market and make proceeds Branding\r\nKFC, Republic of Korea’s Lotteria, Jollibee atomic number 18 examples of extremely successful fast fodder dishonoring. Their signs, logos and slogans ar recognizable nigh the world. Customers of fast nutriment want to hunch over exactly what they argon spill to overhear before they actually come experience. Businesses try to provide consistent, easily recognizable and unbiased branding to reassure customers that no smoothg has changed. simplex slogans that lodge themselves in the brain are repeated endlessly on goggle box and radio comme rcializeds, ensuring that when customers see the fast nutrition outlet, they are primed to respond because the brand is already â€Å"inside” of them. Ranking brand names of fast food is showed on the Appendix A However, that is also the antecedent that makes home(prenominal) fast food traffic in Vietnam hard to compete and potently develop.\r\nKinh Do, Hy Lam Mon, Duc Phat, VietMac and the ABC that pee-pee not recognized brand names have m any(prenominal) obstacle in domestic market. Pomchai thuratum †the manager of KFC in Vietnam said â€Å"I don’t think that multinational fast food is better than Vietnamese food but I’m sure that customers come with us because of brand. seance in Vietnam and eating Ameri ass food. We are better because of our marketing campaign going along with brand”. (taichinh.vnexpress.net) Location\r\nChoosing localization of function is very important. It should be in places that are easy to be identified analogous high-traffic areas to be convenient for buyers to come. ready food isn’t considered a destination; customers win’t travel into the countryside for a dish of fries in the same steering that they would for a special restaurant experience. By locating outlets in shopping malls and on busy commercial strips, fast food companies gain business and impulse purchases from customers who had no preplanned patronage of the restaurant. It is easy to find any fast food restaurants in openhanded cities, supermarkets in Vietnam such as in Diamond Plaza, Parkson; ZenPlaza, Co-op Mart, Maximart, Big C and Metro. And fast food restaurants are unfastened more and more.\r\nAfter nearly 15 years of operating in Viet Nam, KFC has undefended nearly 130 stores. Lotteria is also on the race with more than 120 stores. Lotteria has also made changes to catch up with the spick-and-span habits of local clientele. They are opening stores that have large spaces and installing computers that have accession to the internet. Pizza Hut now has 26 stores, located in Vietnam. ( vietnamnews.vn) Speed\r\nNowadays, in the developing-country as Vietnam, large number are ever so busy with their work, their children, so they don’t much time for preparing traditional meals and so prompt food is their best choice. check to a survey, 36 % people akin fast food because it saves their time (Tieu luan Fast food). Of course, as its name, fast food constancy strongly focus on deliverance food as quick as possible and this makes customers satisfied with this kind of service. oscilloscope up efficient and standardized kitchens and focusing on foods that can be cooked speedily are two of the ways that McDonald’s became so successful in this competitive industry, according to Business Week. Many people grab fast food on the way to work or to some otherwise destination. With people who work in office, former(prenominal) they have no time to go out for a lunch. They can eat fast food in their office. With students, they can use fast food in their school, in their break- time with their friends. Efficiency\r\nFast food restaurants run on thin profit margins and make their money by selling lots of product, In this commercial environment, functioning efficiently is critical. This means minimizing food waste, hiring help at minimum absorb and benefiting from economies of scale when purchasing supplies. Every horse that is unnecessarily spent on trading operations is a dollar subtracted from profits. Because of high employee swage in the industry, training for new employees guide to be standardized, rapid and effective. Speed is some other reason that fast food is considered as a efficient industry. The faster a restaurant can deliver the enjoin food, the more labor costs they can save and the more space for other customers.\r\nâ€Å"Fast food market heats up” http://vietnamnews.vn/Economy/231760/boom-time-for-foreign-fast-food.html 20 09 â€Å"Tieu luan Fast food”, 2011 http://www.kilobooks.com/ move/12981-Fast-food\r\nJagg Xaxx, Demand Media Key Elements of Success in the Fast Food Industry http://smallbusiness.chron.com/key-elements-success-fast-food-industry-24913.html\r\nhttp://taichinh.vnexpress.net/tin-tuc/the-gioi/2012/12/kfc-lotteria-jollibee-chiem-linh-thi-truong-fastfood-viet-26006/\r\n'