The marketing mix is a marketing tool. It is a checklist, which focuses

The selling unite is a trade tool. It is a checklist, which focuses attention on the main selling activities in which a firm needs to carry out unit 9 MARKETING MIXThe market conflate is a marketing tool. It is a checklist, whichfocuses attention on the main marketing activities in which a firmneeds to carry out its marketing strategy. It consists of the four Ps(product, price, promotion and place). Product (including range of pack sizes, flavours and colours) Price ( determine strategy and pricing method) Promotion (branding, advertising, packaging and sales promotion) Place (distribution channels and seeking divulge distribution)Managers look at these areas and decide what marketing actions need totaken. For effective marketing each area needs to be considered. Theactions taken moldiness die hard with each other. A successful mix will achievemarketing objectives and customer satisfaction.The most important element of the mix is the product. Good marketingmeans developing products that fit the market. It needs to be designedto sustain requirements of the tooshie market, which is probably achievedby extensive market research. The design must keep pace with marketchanges.Once the product has been chosen, the other elements of the mix becomeclearThe price must be suited to the target market and to the image of theproductThe promotion must be by dint of the media that the target market watchor readThe place should be the ...