Marketing Essay Example | Topics and Well Written Essays - 2000 words - 17

merchandising - Essay ExampleThis paper presents an insightful investigation of the effectiveness and contribution of advertising towards the success of a companys sales. It manifests if at all the advertisement expenditures, exclusively lead to the sales elevation or these efforts need to be blended with other suitable marketing activities so as to derive a good deal better outcomes. It indicates the impact of advertising on companys sales margin, while establishing facts from the theoretical natural and draws out the potency of marketing activities in combination with proper advertisement towards the achievement of sales and net income targets.The effectiveness of advertising in precipitating a companys sales success in relation to the other elements of marketing strategies happen to be matter of serious concern in instantlys business domain. Corporations tend to squander millions on advertising along with other marketing activities in an anticipation to enhance their sales and profitability. If advertising alone can lead to the company to improved sales, new-fangled customer attainment and existing customer retention successfully, then it could subsequently save a rotary of companys funds and efforts exerted in conducting other marketing activities.Aaker (1991) states that the purpose of advertising is to distinguish a companys product from others in the market hence establishing the products brand equity. The precedent signifies the concept of advertising with product differentiation and establishment of brand equity. Merino Srinivasan and Srivastava, (2006, p12) confirm this point as, steep brand equity firm may be able to differentiate themselves effectively in warring environments, achieving both high prices and high customer loyalty increasing and stabilizing its sales revenues and profits. present also, high brand equity and product differentiation has